How to increase sales on the eBay
It doesn`t matter whether you are new to online auctions at eBay, or already a seasoned seller, the following 10 tips will help you to increase interest in your lots and, accordingly, to increase sales.
- Take payment in a various ways.
The more ways you accept payment for the product, the greater your chances of finding a Customer. The point is not that this is convenient for you, the question is, what is convenient for your Customer. There are many honest Customers who want to pay for the goods in a ways that are not convenient for CIS countries: by commercial checks, Money Order, etc. Find out, how to take them.
- Use only high-quality photos.
Customers want to see the product, that they could buy. From all sides. Try to make your photos qualitative, taken closeup; photos have to present product. Use natural lighting and neutral background.
- Your description has to be full and laconic.
Try to describe the advantages and disadvantages of your product from all sides and with every detail considered. While writing a description imagine, what questions can Customers have and try to answer on them.
- Work on your reputation.
Your reviews is your reputation. There are practically no Customers that do purchases without looking through Seller`s reviews. High positive rating will attract a lot of Customers and make it easier for them to buy your items. So, try to please every Customer and then you will have positive comments.
- Ensure sufficient information support.
If you cannot meet Customer or talk with them on the phone, it doesn`t matter that they have to feel the deficit of the information. Quick and exact answers for the questions will provide you particularly 100% guaranty of the lot`s selling. If you will slow down with answers, Customers will lose interest to the product.
- Open up an “eBay Store”.
Shop on the auction increases your possibility over other Sellers. Severe stable sales can be guaranteed only if you have an eBay Store. Those special features that are offered by auction to the eBay Store owner almost always allow increasing sales. And also you have a site on eBay, where all your goods are presented without competition.
- Use the «Buy it Now» option.
Many buyers do not like to bargain and wait for the auction. They must be given the opportunity to buy goods directly without bargaining. The option “Buy it Now” will help you to do this. Maybe it will not make you super-profits, but it will raise your turnover, because you will get payment quicker for your products.
- Place the items in several categories.
Placing your bid in several categories (if it fits to it) undoubtedly raise its popularity. Also, the popularity may be added by use of other additional options offered by eBay at the time of exhibition.
- Try to reduce the duration of the auction.
Some people mistakenly assume that the more time lot is exhibited the higher the chances of getting a good price for it. Often it is not so. Especially it regards to the goods for which demand is stably high. Reducing the duration of an auction for such products can significantly increase the demand for them. Experiment with this.
- Provide guarantees.
The goods back guarantee will surely add respectability to you, confidence to the Buyer and popularity to the lot. Carry your guarantee in a prominent place on a lot.