How to put your eBay lot on sale
As you already know, before putting your lot on sale you should register on the eBay network auction and get a “Seller” status. Firstly think over all the details. Never act by guess. Before putting your lot on sale weigh the pros and cons. Don`t forget – there are a lot of experienced sellers on the eBay, and if you make a mistake, people rather buy products from them. Look through the similar lots, scrutinize prices, competitiveness, customer`s needs, read this book, forums and just after that you can start selling your lot.
It`s better to start with making purchases, because nobody would have anything to do with a Seller that has a zero rating. If you feel you are ready to put lot on sale press on the “Sell” button that can be seen in the top on any auction web-page.
Choosing a selling format
At first you have to choose a selling format – this is a set of certain rules, in accord with which selling is implemented. You choose between the Auction Style (sells will be interpreted in the way of auction) and Fixed Price (lot is sold by the fixated price, without auction). If you chooses auction, you can choose between standart auction, auction with reserved priced, Dutch auction, private auction.
Before putting your product on sale you should have clear vision of a category you will put your lot in. The easiest way to do this is to make a mini-research and find out which category/subcategory has most amount of products, similar to yours. If you find more than one category, you can put your lot in two subcategories for a small fee. But don`t put a lot in the category that is completely unsuitable for your product – that lot will be taken off the auction, and for the systematic violation of the rules your lot could be banned.
Creating effective headline and description
Effective headline is one of the main factors that contributes in successful selling of the product. Notice that most Customers will find your lot through an auction`s searching system, thus your headline must have as much keywords as possible. You can learn it by putting a keywords in the searching system and look through your competitor`s lots. Watch grammar in your headline to be right and consist of no mistakes, otherwise you lot just won`t be found.
Also, experienced users often use special paid service “eBay Keywords” that shows your mini-banner to a potential customer if they write one of your keywords in the searching system (payment is made per click).
Description has to be full, short, honest, consists of any keywords and no mistakes. Use all information that seems to be interesting for Customers, but avoid abundancy – it has to make few paragraphs. Don`t use big colorful fonts, just capital letters, animated figures and emotional «WOW!!!», «GREAT» (not in a headline either) and so on.
HTML. If you are accustomed to a HTML basics, you can make up lot with built HTML editor. Also you can make up lot with HTML on your computer, and then just paste code in the proper place. If you plan to begin a serious business on sales – then HTML basics will be useful.
Start price and product`s image.
Put a start price. It`s not as easy as it seems. If you start sells with low price, it happens, that your final price won`t satisfy you. But if you exaggerate price – your lot could not be sold. Try to balance start price and make it optimal for an auction start. Good, if you can demonstrate a possibility to buy products without auction, by using a paid option.
Decide with auction`s duration. It can last for 1, 3, 5, 7 and 10 days. Lots of sellers try to calculate sell`s duration to finish in the weekend, when Customer`s activity is the highest. Also don`t forget about time difference. If your target market is Americans, it`s senseless to put a lot on sale in the early Moscow’s morning, when it is a night in the USA. It is optimal to choose a day time for putting a lot.
Decide in which country your product is situated. Add photos. High-quality photos are good for lot`s success. Don`t add paintings, other`s photos and photos from the producer`s site. All files should be in gif and jpg formats. First photo adds for free, others – for additional payment. You can put photos on other host and add links to your lot`s description, thus you can save money.
And in conclusion you have to choose additional paid options you want to use. For example, bold text, image beside the headline in the auction`s list, underlining headline etc. Most of them are very effective. Look through all variants and use necessary.
More detailed information about additional service`s cost on the eBay, like eBay Picture Services, eBay Seller Tools, Listing Upgrade etc., and cost of the options on eBay Motors, eBay Stores and eBay Real Estate, is described on eBay`s official page, in the “help for Sellers” page.